Exhibitor
Investment Services in Umhlanga

More leads, sales and new business from trade exhibitions.

ExpoExpertise is a division of the Lester Donovan Group (Pty) Ltd., which is owned and managed by Joy Donovan. 8000 exhibitors and consulted with dozens of organisations on various exhibition issues. Joy is passionate about skills development in the field of trade exhibitions and has qualified as a SAQA training facilitator, assessor and moderator and is running South Africa’s first exhibition training company. At the moment Joy is busy introducing International event management qualifications and professional designation. Worldwide, trade exhibitions are growing at 10% per annum, making them the fastest growing marketing media, because they work in delivering better quality leads, than from any other source, that are faster and easier to convert to orders. Yet exhibitions are frequently misunderstood and totally under-estimated. Corporate South Africa largely see’s trade exhibitions as a necessary evil, rather than a viable and productive marketing tool that can be used to achieve annual sales objectives. Exhibiting is the most dynamic and direct form of marketing available. Increase sales by generating more, better quality leads than from any other media. Considering that very few exhibitors have been trained in trade show marketing, it is a credit to the medium of trade exhibitions that they have shown spectacular growth in South Africa. If it’s all about the marketing, then it must be all about exhibitions! Discover how to achieve amazing exhibition results. Exhibitor Training, personalised coaching or mentoring can help experienced exhibitors, dramatically increase the return on their exhibition investment or provide powerful information and advice for first-time exhibitors, ensuring that their first expo is a huge success. Less than 15% of exhibitors have received any form of training, before exhibiting, yet spend thousands on stands and displays. Helping exhibitors to be really successful is the fastest way to sell more stands and prove the return on the exhibition investment. If you don’t have the time to attend formal classroom training but need the skills to solve your exhibition problems and deliver vastly better results, then one-on-one exhibitor coaching might be your answer. Mentoring is perfect for those who are new to exhibitions and who want to check that they are doing the right/best thing, need referrals to suppliers or just need occasional help and support through to their exhibition. Exhibition training can help experienced exhibitors, dramatically increase the return on their exhibition investment or provide powerful information and advice for first-time exhibitors, ensuring that their first expo is a huge success.